So I should start by saying that I am no pro at what I’m about to talk about, all of the below reflects what I’ve personally EXPERIENCED. OK internet trolls? Thx.
Let me begin by saying the internet is an ever-changing place. Sometimes as a blogger, I feel like I kind of am doomed from the start because there is just no way to keep up with all the updates to apps, restrictions, etc. (like I just want to put the latest Drake song on my tutorial video?? #COPYRIGHT)
When I started my Instagram account for Hopefully Muzing, I opened it as a business account, which, for one, gives you way more insight into your audience then does a personal one. So as I began to post more, I began to see what kind of stuck with my audience and what didn’t. Let’s just say the NYC skyline will forever do better then me posing in front of it 😉
So along with the business account came the option to “promote” it. I never took advantage of this option – as yes, it costs money like every good thing in this world (so dramatic I’m KIDDING), but I felt as if I could spend my money in better ways (i.e. makeup, face masks, etc.) I don’t know how I’ll ever be able to thank my best friend in the entire universe Mahlon, who works at Facebook/Instagram and is able to grant me $250 of ad credit a month. Not until recently I’ve realized the extent of how much that can help grow my profile – so Mahlon, I will forever cherish you and I promise not to nag you about your ADHD anymore.
That brings us to – how the F do you start promoting your Instagram photos and is it worth it? Let’s start with the basics.
- You cannot promote your photos UNLESS you have a business Instagram. So if you have a personal page, you gotta change that shiz.
- From there, you’ll be able to see an option for “promote” either on your profile or on a photo. When you click on that t will take you to the following questions:
- What is your CTA? Do you want more profile visits, website visits, reach people near a certain audience?
- Who and where do you want to target?
- How much money do you want to spend?
OK – I know, that’s a lot. If you’re a blogger, I’d suggest looking into your blog stats to see where your readers are based. I found through my blog that I have a lot more in Canada then I thought, so I opened up my targeting to Canada.
Once you’re done selecting the options, your promotion will be submitted for approval. This is where my BEEF comes in. The approval process is like a hormonal teenager, acts up when it wants too ya feel? But basically if you want to share a personal caption, tell a life story, etc. this will not be approved. Which in some ways I get, but it’s unfortunate because as a follower to many other influencers, I feel like I love to know more personal details of either what went into a photo or where they were when they shot it.
So, I’ve had about 60/40 of my promotions approved. And BOY do I see a difference. I usually frequent anywhere between 200-450 likes a post, and when I promote about $6/day, I’m ended up with almost 2.3K likes. So in terms of likes, yes there’s a difference. Comments? Eh, kind of! Followers – NOT AT ALL! This is a bummer at least for me who is trying to grow my audience, but I’m sticking with the motivation that the promotions will open up my content to new eyes and hopefully make them a follower 😉
I know this was a lot, but this was my experience and I felt the need to share – especially as some folks didn’t even know this was an option! I’m super happy to discuss anything further, so feel free to comment or email me at firstname.lastname@example.org.
Have a fab weekend everyone!